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Amazon provides a clear example of disruptive innovation. Jeff Bezos, in 1995, subscribing to the notion that the internet could significantly boost commerce, launched Amazon to sell books to a growing, but largely ignored online shopping community. In doing so, he forced many bookstores to go out of business. Netflix is another prime example. After they disrupted the media industry, the dominant player, Blockbuster, went from having 9,000+ brick-and-mortar stores to 1, which is now an Airbnb.
Download google books in pdf online Upheaval:
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